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Marketing MindTap Course List | 20 Edition

Compare Textbook Prices for Marketing MindTap Course List 20 Edition ISBN 9780357033791 by Pride, William,Ferrell, O. C.
Authors: Pride, William,Ferrell, O. C.
ISBN:0357033795
ISBN-13: 9780357033791
List Price: $101.71 (up to 78% savings)
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Details about Marketing MindTap Course List:

Provide a thorough overview of essential marketing principles with Pride and Ferrell's visually engaging, reader-friendly MARKETING. This popular, proven presentation helps students develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies, while practical applications and real-world examples emphasize the latest on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. Perfect for readers of all backgrounds, MARKETING is essential for classroom and career success.

Need a Marketing tutor? View profile below:
Jun L.
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Education: Brooklyn NY
Major: Experienced Tutor in Microbiology and Marketing

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

I have more than 10 years of teaching experience in various institutions in China and the United States. My teaching experience started in 1993 when I was an instructor in Shandong Medical University in China. I taught biochemistry full-time for 3... Read more

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