Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Compare Textbook Prices for Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising  ISBN 9780190925390 by Luttrell, Regina,Emerick, Susan,Wallace, Adrienne
Authors: Luttrell, Regina,Emerick, Susan,Wallace, Adrienne
ISBN:0190925396
ISBN-13: 9780190925390
List Price: $42.99 (up to 42% savings)
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Details about Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising:

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

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