Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

ISBN:0190925396
ISBN-13: 9780190925390
ISBN-13: 9780190925390
List Price: $42.99 (up to 42% savings)
Prices shown are the lowest from
the top textbook retailers.
the top textbook retailers.
View all Prices by Retailer
Details about Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising:
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.
Need Communications tutors? Start your search below:
Need Communications course notes? Start your search below: