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Social Media and Mobile Marketing Strategy | 1 Edition

Compare Textbook Prices for Social Media and Mobile Marketing Strategy 1 Edition ISBN 9780190215071 by Priluck, Randi
Author: Priluck, Randi
ISBN:0190215070
ISBN-13: 9780190215071
List Price: $87.51 (up to 92% savings)
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Details about Social Media and Mobile Marketing Strategy:

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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