E-commerce: Business. Technology. Society. Standalone Book
ISBN-13: 9780137922208
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Details about E-commerce: Business. Technology. Society. Standalone Book:
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For courses in e-commerce.
The most up-to-date, comprehensive overview of e-commerce todayE-commerce 2023: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and changing the global economy.
The 17th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data and tables updated through September 2022.