Global Marketing Management | 8 Edition
ISBN:0136157394
ISBN-13: 9780136157397
ISBN-13: 9780136157397
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Details about Global Marketing Management:
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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