Basic Marketing Research: Using Microsoft Excel Data Analysis | 3rd Edition

Details about Basic Marketing Research: Using Microsoft Excel Data Analysis:

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For undergraduate Marketing Research courses.

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers.

The third edition provides an improved software package–XL Data Analyst™–and includes more information on qualitative research.