Marketing Research: An Applied Orientation What's New in Marketing | 7 Edition

Details about Marketing Research: An Applied Orientation What's New in Marketing:

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For marketing research courses.

Using a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research and marketing management decisions. The text uses a practical 6-step framework for conducting marketing research. It also encompasses a variety of marketing companies to highlight qualitative and quantitative research strategies.

The 7th Edition provides current, contemporary and illustrative material sensitive to users' needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available.