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International Business: The Challenges of Globalization What's New in Management | 9 Edition

Authors: Wild, John,Wild, Kenneth

ISBN:0134729226
ISBN-13: 9780134729220

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Details about International Business: The Challenges of Globalization What's New in Management:

For international business (IB) courses.

Develop cultural understanding in international business

International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines cultural barriers that can arise in IB and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject.

The 9th Edition features the latest changes in IB and a new focus on employability. Students see how the concepts they're reading about are relevant to their future career as a global entrepreneur.

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