Business Essentials What's New in Intro to Business | 12 Edition

Details about Business Essentials What's New in Intro to Business:

For introductory business courses.

Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

The 13th Edition includes new real-world examples and research findings. These help students to see how entrepreneurs are putting into practice the concepts they're learning about, and make this text the most current and relevant one available on the market.