Business Intelligence, Analytics, and Data Science: A Managerial Perspective | 4 Edition

Details about Business Intelligence, Analytics, and Data Science: A Managerial Perspective:

Note: Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you also need a course invite link, which your instructor will provide. Business Intelligence, Analytics, and Data provides a solid foundation in business intelligence (BI), reinforced with hands-on practice to help you use and understand analytics for success as a future manager. Real-world cases throughout illustrate the capabilities, costs and justifications of BI as applied to a variety of businesses. The 4th Edition has been reorganized around 3 types of analytics: descriptive, predictive, and prescriptive (a classification promoted by INFORMS), and includes new exercises, Internet assignments, and discussion questions. Additional resources are also provided by the text's companion website (dssbibook.com), which is up-to-date with links to related news stories, software, tutorials, and videos. Included are links to free software support, data mining, related exercises, and more via Teradata University Network (TUN).