Business Intelligence, Analytics, and Data Science: A Managerial Perspective | 4 Edition

Details about Business Intelligence, Analytics, and Data Science: A Managerial Perspective:

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For courses in Business Intelligence or Decision Support Systems.

Business Intelligence, Analytics, and Data provides students with a solid foundation in business intelligence (BI), reinforced with hands-on practice to help future managers use and understand analytics. Real-world cases throughout illustrate the capabilities, costs and justifications of BI as applied to a variety of businesses.

The 4th Edition has been reorganized around 3 types of analytics: descriptive, predictive, and prescriptive (a classification promoted by INFORMS), and includes new exercises, Internet assignments, and discussion questions.