Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION] | 8 Edition
ISBN-13: 9780134484136
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Details about Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]:
Integrated advertising and marketing communications taught through real-life application.
Integrated Advertising, Promotion, and Marketing Communications discusses the importance of integrating all marketing communications and how to best connect with consumers.
For courses in Advertising.
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