Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases | 18th Edition

Details about Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases:

The text provides a balanced treatment of strategic, how to, and conceptual material, in a highly readable and interesting format. The eighth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a good read because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.