Managing New Product and Process Development: Text and Cases | 1 Edition

Compare Textbook Prices for Managing New Product and Process Development: Text and Cases 1 Edition ISBN 9780029055175 by Steven C. Wheelwright,Kim B. Clark
Authors: Steven C. Wheelwright,Kim B. Clark
ISBN:0029055172
ISBN-13: 9780029055175
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Details about Managing New Product and Process Development: Text and Cases:

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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